PEYTON WATSON'S SENIOR YEAR
After producing 10 episodes of DOMinate , Fresh Focus Sports followed up with a 2 part feature documentary on Peyton Watson , the No.1 player ranked in California. We started filming with Peyton in May of 2020 , as COVID-19 shutdown the entire country, Peyton and his brother Chris did driveway workouts with there father, Julio. With the season eventually getting postponed we released the first part of 1600 Atlantic , by the end no one really knows if Peyton will have his senior year.
In March of 2021, California lifted the ban of high school sports, Peyton and the Long Beach Poly JackRabbits had a chance to play basketball for the first time in 13 months. Part 2 of 1600 Atlantic deals with the season that finally happens.
Newsletter 2021 - Recap of 2020
FRESH FOCUS SPORTS is a platform that produces original content in the sports world. Co-Founders, Anthony Kuzviwanza and Thanasis Petrakis are both Emmy Award winning Producers for their work in ESPN’s 30 For 30 franchise and other sports content. Combined they have brought their talents to create Fresh Focus Sports, a documentary style of storytelling. In 2020, Fresh Focus Sports powered through a year tough for creators and still produced over 1,000 minutes of content, surpassing 2.6 million views.
In 2021, Fresh Focus Sports will continue to create original content with more episodes of The Academy, a documentary on Long Beach Poly and a feature documentary in production on Book Richardson.
YOUTUBE (2020)
2.6 MILLION VIEWS
1,000 MINS OF CONTENT
315,00 HOURS OF WATCH TIME
7K + NEW SUBSCRIBERS
ORIGINAL CONTENT (2020)
10 Episodes, DOMinate!
‘In The Gym’ Series
Vic Oladipo, Unbreakable Series
NBA, NFL, MLB Players
FRESH FOCUS SPORTS GOES BACK INTO FEATURES
Not since 2009 has Fresh Focus Sports produced a feature length documentary independently.
In 2009, in association with Hard 2 Guard Productions, Fresh Focus Sports independently produced ‘The Blackout’. A documentary focusing on the famed, Rucker Park and its legendary 2003 season with Jay Z and Fat Joe. The film has been viewed close to 10 million times, initially 2 million people watched it when it was unofficially released on WorldStarHipHop in 2009. Since then it has been viewed millions of times on Youtube and premiered in New York on the Madison Square Garden Network in 2014. And now after over a decade of making short form content on its platforms, Fresh Focus Sports is in production on an ‘Open Book’, a documentary on Book Richardson, who was apart of an FBI raid on college basketball back in 2017.
“The most underrated YouTube Channel there is!”
SOCIAL MEDIA | MORE THAN JUST DOCUMENTARIES !
BRANDED CONTENT w LETHAL SHOOTER
In 2020, Fresh Focus Sports took its talent in filming sports to align with brands and influencers. Jordan Brand, Puma and Red Bull were all in mind when creating short form social media content this year.
Partnering with basketball specialist, Lethal Shooter (over 1.5 million Instagram Followers) and Fresh Focus Sports created multiple viral clips including shooting off of rooftops to teaching rapper, Drake how to shoot.
BEHIND THE SCENES - HANDLE LIFE SESSIONS (FILMING BASKETBALL!)
Handle Life Sessions is an episodic high end vlog that Fresh Focus Sports started producing in 2018. The vlog stars Johnny Stephene, better known as @Dribble2Much on social media. Johnny is a world class basketball trainer, but also much more, an entrepreneur and hip hop artist.
This blog post is about the basketball side of the shooting, something I have almost 2 decades of experience in.
First off, when shooting basketball , the first mistake people usually make is trying to follow the flight of the basketball right away. With any documentary shooting, you want to make sure you nail the shots you need before taking risks with your camera skills.
NAILING BASKETBALL WORKOUTS THE FIRST TIME YOU FILM
The best way to do this is to shoot ‘static’ frames and let the action take place within your frame. And when you go away from a static frame, keep a frame and follow the action, don’t zoom! WATCH THE VIDEO BELOW , ONLY NEED TO WATCH FIRST 20 SECONDS TO UNDERSTAND THE BELOW CONCEPT.
First you shoot a Wide at first, this sets the scene and also allows you to see shots go in and the entire sequence of the play/drill/workout.
Example: S1EP7 - DeMar DeRozan (Video Below)
:00 - Wide static shot, sets the scene, camera never moves.
Then get a Medium ‘static’ shot, maybe the basket is still in frame in this or maybe not, the point of the shot is a closer look at the action.
Example: S1EP7 - DeMar DeRozan (Video Below)
:14 - Medium shot, also this shot is not static because the camera moves, but the shooter keeps the frame and just follows the action. No zoom.
Tight shot, this really engages the viewer into the detail, tight ‘static’ shots of the players release of the jumpshot, an iso of footwork during a drill, whatever the scene calls for.
Example: S1EP7 - DeMar DeRozan (Video Below)
:07 - Tight shot, on top of the action, still the shooter picks a frame and keeps it the entire time while tracking the action.