OPEN BOOK

Fresh Focus Sports produced a feature documentary titled ‘Open Book’ released in September 2025 and accumulated over 700k views in a few months. The documentary was filmed, edited and produced completely independent by Fresh Focus.
the main character, Book Richardson, (LEFT) was the first college coach to ever go to prison for paying athletes before NIL was installed.
Below is a gallery of production shots from the journey of filming this doc over a 5 year period. The doc follows Book 6 months out of prison and shows him still having a positive impact on inner city New York City kids, even after being dealt an unfair hand.

Newsletter 2021 - Recap of 2020

July 16, 2022

FRESH FOCUS SPORTS is a platform that produces original content in the sports world. Co-Founders, Anthony Kuzviwanza and Thanasis Petrakis are both Emmy Award winning Producers for their work in ESPN’s 30 For 30 franchise and other sports content. Combined they have brought their talents to create Fresh Focus Sports, a documentary style of storytelling. In 2020, Fresh Focus Sports powered through a year tough for creators and still produced over 1,000 minutes of content, surpassing 2.6 million views.

In 2021, Fresh Focus Sports will continue to create original content with more episodes of The Academy, a documentary on Long Beach Poly and a feature documentary in production on Book Richardson.

YOUTUBE (2020)

2.6 MILLION VIEWS
1,000 MINS OF CONTENT
315,00 HOURS OF WATCH TIME
7K + NEW SUBSCRIBERS
ORIGINAL CONTENT (2020)
- 10 Episodes, DOMinate!
- ‘In The Gym’ Series
- Vic Oladipo, Unbreakable Series
- NBA, NFL, MLB Players

FRESH FOCUS SPORTS GOES BACK INTO FEATURES

Not since 2009 has Fresh Focus Sports produced a feature length documentary independently.

In 2009, in association with Hard 2 Guard Productions, Fresh Focus Sports independently produced ‘The Blackout’. A documentary focusing on the famed, Rucker Park and its legendary 2003 season with Jay Z and Fat Joe. The film has been viewed close to 10 million times, initially 2 million people watched it when it was unofficially released on WorldStarHipHop in 2009. Since then it has been viewed millions of times on Youtube and premiered in New York on the Madison Square Garden Network in 2014. And now after over a decade of making short form content on its platforms, Fresh Focus Sports is in production on an ‘Open Book’, a documentary on Book Richardson, who was apart of an FBI raid on college basketball back in 2017.

“The most underrated YouTube Channel there is!”

SOCIAL MEDIA | MORE THAN JUST DOCUMENTARIES !

BRANDED CONTENT w LETHAL SHOOTER

In 2020, Fresh Focus Sports took its talent in filming sports to align with brands and influencers. Jordan Brand, Puma and Red Bull were all in mind when creating short form social media content this year.

Partnering with basketball specialist, Lethal Shooter (over 1.5 million Instagram Followers) and Fresh Focus Sports created multiple viral clips including shooting off of rooftops to teaching rapper, Drake how to shoot.