OPEN BOOK

Fresh Focus Sports produced a feature documentary titled ‘Open Book’ released in September 2025 and accumulated over 700k views in a few months. The documentary was filmed, edited and produced completely independent by Fresh Focus.
the main character, Book Richardson, (LEFT) was the first college coach to ever go to prison for paying athletes before NIL was installed.
Below is a gallery of production shots from the journey of filming this doc over a 5 year period. The doc follows Book 6 months out of prison and shows him still having a positive impact on inner city New York City kids, even after being dealt an unfair hand.

PEYTON WATSON'S SENIOR YEAR

July 16, 2022

After producing 10 episodes of DOMinate , Fresh Focus Sports followed up with a 2 part feature documentary on Peyton Watson , the No.1 player ranked in California. We started filming with Peyton in May of 2020 , as COVID-19 shutdown the entire country, Peyton and his brother Chris did driveway workouts with there father, Julio. With the season eventually getting postponed we released the first part of 1600 Atlantic , by the end no one really knows if Peyton will have his senior year.

In March of 2021, California lifted the ban of high school sports, Peyton and the Long Beach Poly JackRabbits had a chance to play basketball for the first time in 13 months. Part 2 of 1600 Atlantic deals with the season that finally happens.